The newly emerging totalitarianism is not so much fascist or communist in nature. It is technocratic. What is emerging is a totalitarianism led by “experts” and enforced with technological tools, the likes of which the world has never seen—until now.
From the same essay:
Initially, this concerns a sort of “velvet glove” totalitarianism, which attempts to rob the population of its (mental) freedom by means of more or less non-violent influence techniques such as nudging, hiring influencers and journalists to plant and promote preferred narratives, suppressing critical messages on social media through algorithm, and so on. To think that such techniques are harmless is psychologically naive. They always come down to forms of manipulative communication. He who perverts speech perverts human relationships; he who perverts human relationships perverts existence. First in word, then in deed.